What does the term 'consumerism' refer to in healthcare contexts?

The term 'consumerism' in healthcare contexts refers to the need to manage patient behaviors and utilization. This concept highlights the increasing awareness and engagement of patients in their own healthcare decisions, much like consumers in other markets who seek value for their purchases. As patients take a more active role, there is a need for healthcare systems to manage how patients utilize services and to guide them towards appropriate care choices, while also ensuring efficient use of resources.

This perspective reflects the shift towards value-based care models, where understanding and influencing consumer behavior are essential for delivering high-quality care and controlling costs. By managing patient behaviors, healthcare providers can improve outcomes and reduce unnecessary healthcare expenditures, which is vital in a landscape where patients are looking for accountability and transparency in the services they receive.