What is a strategic plan primarily intended to do?

A strategic plan is primarily intended to guide the organization toward fulfilling its mission. It serves as a roadmap that outlines the long-term goals and objectives of the organization, ensuring that all efforts and resources are aligned toward achieving its overarching mission. This plan helps to prioritize initiatives, allocate resources effectively, and make informed decisions that are consistent with the organization's core values and mission.

While day-to-day operational tasks, marketing strategies, and hiring policies are essential components of an organization’s functioning, they are typically addressed within the framework established by the strategic plan. The strategic plan connects the organization’s mission with its tactical execution, ensuring that operational and functional aspects are coherent with the long-term vision.